One system to run the whole practice, built from the ground up.

What was missing

Raymond & V. Hunt Auctioneers is an independent, family run firm in Cashel, Co. Tipperary. They sell farmland and land leasing alongside residential and commercial property. The reputation was there. The digital side was not.

There was no consistent brand and no modern website to match the quality of the work. Enquiries came in across separate channels with nowhere central to hold them. Vendors and offers lived in inboxes and memory, not on record. The listings that drive the market were not built to be found on search.

The practice needed more than a website. It needed a brand, a shopfront and a system to run the business, all working together.

What we built

We started with the brand. A new logo and a visual identity in navy, gold and red, giving the firm a premium look across the website, the stationery and the marketing.

Then a new website, built from scratch. Eight service areas, from residential and farm sales to land leasing, valuations and self storage. The team publish, edit and remove their own listings in seconds. It is fast, mobile first and built for search, so the farmland and land listings that define their market get found.

Behind it sits a custom CRM that runs the practice. Every enquiry lands in one pipeline and is tracked from first contact to close. Vendors are tied to the properties they are selling and every offer is logged with a date and time. That is a clean auditable record for PSRA compliance. It connects to Google Workspace, so genuine enquiries are pulled from email into the pipeline, handled privately and in line with GDPR.

We also built a specialist image tool for the listings. The team draw boundaries, blur private detail and number lots on aerial photographs, producing the marketing images that sell property without an outside designer.

What changed

Raymond & V. Hunt now runs on one system the family manages themselves. The brand gives them a consistent identity. The website gives them a fast, findable shopfront they control. The CRM holds every lead, vendor and offer in one place and keeps them on top of compliance.

Website, brand and system work as one and the practice is set up to grow without adding admin.

• Every enquiry from the website, the portals, email and phone lands in one pipeline.
• Vendors tied to properties and a timestamped offer log built for PSRA compliance.
• Incoming email read automatically and genuine enquiries pulled into the pipeline.
• A land marketing tool for boundary maps, blurring and lot numbering, built in rather than outsourced.
• The team publish and edit their own listings in seconds.