THE PROBLEM

Fusion Electrical & Solar PV delivers solar PV installations across Ireland, but their business was struggling to grow beyond word-of-mouth referrals. They were spending significant budget on Google Ads yet generating minimal monthly inquiries.

Their digital presence was virtually non-existent. The website was poorly designed, not optimised for conversions, and featured stock images rather than authentic project photography. Social media was minimal, Google reviews were scarce, and Facebook ads ran with AI-generated images completely disconnected from their Irish market identity.

Most critically, they had no CRM system – no way to track inquiries, measure conversion rates, or make data-driven decisions. They were burning ad spend with no visibility into what was working.

OUR APPROACH & SOLUTION

We stripped everything back and rebuilt from the ground up with a focus on sustainable, measurable growth.

We completely redesigned their website with conversion optimisation at its core – professional photography of their actual work, clear calls-to-action, and mobile optimisation. We implemented a comprehensive CRM system to track every lead through the pipeline and measure what drives results.

We developed a full advertising strategy across Google Ads, Facebook and Instagram, testing multiple offers until we identified a winning approach. Professional content shoots created an authentic library showcasing their real projects and team.

As lead volume increased dramatically, we deployed an AI appointment setter that automatically qualifies leads, nurtures prospects, and books appointments – saving hours every week while improving conversion rates.

RESULT & SATISFACTION

Fusion Electrical & Solar PV transformed their lead generation, achieving a 10x increase in monthly inquiries and dramatically improving lead quality through proper qualification systems.

The business now operates with full visibility into their sales pipeline, automated lead handling that scales with growth and a professional digital presence that builds trust and drives consistent results. They have the systems, infrastructure and momentum to continue scaling profitably.