THE PROBLEM

Newbridge Joinery is a bespoke joinery company supplying building contractors, architects and property developers across Northern Ireland and Ireland. The product was strong. The sales engine was not.

New business came in through word of mouth and the occasional inbound enquiry. There was no structured prospecting, no outbound pipeline and no central record of who had been contacted or what stage they were at. The buyer universe was effectively invisible. Newbridge knew the categories that mattered but had no working list of who they were or how to reach them at scale. The business was growing on reputation alone and leaving serious qualified pipeline on the table.

OUR APPROACH & SOLUTION

We built Newbridge a complete B2B sales infrastructure covering target definition, list building, outreach and pipeline tracking.

We defined the three target categories precisely, building contractors, architects and property developers across Northern Ireland and Ireland, and excluded adjacent categories that didn’t buy. From there we built a clean, enriched prospect list of named companies and the right decision-makers inside them: directors, project managers, specifiers, design leads and procurement contacts.

On top of the list we built a cold email outreach engine. Sequenced campaigns segmented by buyer category, with messaging written for how each one actually buys joinery. Every send is tracked, every reply is routed and the team only sees leads once they’re warm.

RESULT & SATISFACTION

Newbridge Joinery now runs a structured, repeatable B2B sales operation. The prospect lists are live, outbound runs daily and decision-makers at named contractors, architects and developers are in the pipeline being worked.

The business has stopped relying on reputation alone. Pipeline is visible, qualified leads are landing in the team’s inbox and the buyer universe is finally a structured asset rather than a guess.