THE PROBLEM

Clonmel Glass & Mirrors had a strong trade reputation across Tipperary and Munster but a marketing operation that wasn’t pulling its weight. Lead generation was sporadic, the website was bringing in low-intent enquiries and the few leads that did come through weren’t converting on the phone because they didn’t understand the value of what was being offered.

The existing customer base – thousands of records – was sitting in a messy file the business couldn’t actually use for repeat marketing. And the counter team had no consistent reference for pricing walk-in framing jobs, slowing turnaround at the till.

OUR APPROACH & SOLUTION

We treated the marketing operation as a connected system and rebuilt each piece in turn.

Targeted Meta ad campaigns were built for the highest-value services and pointed at branded landing pages designed for mobile-first conversion, with leads flowing directly into the CRM.

We tackled the value problem head-on with a dedicated retrofit funnel that reframes the offer and educates the customer before they ever reach the phone, so quotes get accepted instead of ghosted.

We cleaned and restructured the customer database into a usable asset for ongoing marketing and outreach, and built the counter team a laminated framing price card so walk-in quotes are consistent and fast.

RESULT & SATISFACTION

Clonmel Glass & Mirrors now has a marketing operation working as a system rather than a set of disconnected campaigns. Leads come in qualified, the customer base is structured and usable and the counter team has the tools to quote consistently.

The business is generating better leads, converting them at a higher rate, and presenting a sharper, more professional front to every customer who walks through the door or fills in a form.